Led holistic strategy & execution for dozens of core creator experiences such as onboarding, personalized homepage, platform IA and AI-powered feedback, achieving stat. sig results in time spent, DAU and downloads.

Led design for zero-to-one product bringing time-based experiences to Roblox, unlocking over 300+ brand activations with IP such as Gucci, Spotify, Netflix, British Fashion Week and Lil Nas X.

Led zero-to-one Creator Kits that empower creators to build fully customizable core game mechanics with no coding required, accelerating UGC game development and elevating content quality.

Led design for $20M round Sequoia/a16z-backed AI-powered video editor on iOS, crafting growth, retention and sharing loops.

Led strategy & design for end-to-end publishing and sharing flows, growing the platform from early adopters to reaching tens of millions of users weekly. Acquired in 2020.